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Privacy policy

VYRELLE Privacy Policy

Last updated: August 15, 2026

VYRELLE is operated by Sanati Collectives LLC. Throughout this Privacy Policy, the terms “VYRELLE,” “we,” “us,” and “our” refer to Sanati Collectives LLC and the VYRELLE brand.

VYRELLE operates this store and website, including the information, content, features, tools, products, and services made available through it (collectively, the “Services”).

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy describes how we collect, use, process, store, and disclose personal information when you visit or use our Services, make a purchase or other transaction, communicate with us, or otherwise interact with VYRELLE.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, use, or disclosure of personal information, this Privacy Policy will control with respect to that information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you.

Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to an identifiable person.

Depending on how you interact with VYRELLE, we may collect or process the following categories of personal information:

Contact Information

This may include:

  • your name;

  • email address;

  • telephone number, if provided;

  • billing address; and

  • shipping address.

Order and Transaction Information

This may include:

  • products you view;

  • products you add to your cart;

  • products you purchase;

  • order history;

  • order status;

  • refunds or cancellations;

  • transaction amounts; and

  • shipping and fulfillment information.

Payment Information

When you make a purchase, payment-related information may be collected and processed through Shopify and applicable payment providers.

This may include information relating to your selected payment method, payment confirmation, billing information, and transaction details.

Payment information is handled subject to the privacy and security practices of Shopify and the applicable payment processor.

Account Information

If you create or use a customer account, we may process information associated with that account, including:

  • login credentials;

  • contact information;

  • order history;

  • preferences; and

  • account settings.

Communications With Us

We collect information that you voluntarily provide when you contact us, including through customer-support requests, order questions, emails, forms, or other communications.

Device and Technical Information

When you visit or interact with our Services, we or our service providers may automatically collect information such as:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • network information;

  • device identifiers; and

  • other technical information associated with your interaction with the Services.

Usage Information

We may collect information about how you use and navigate our Services, including:

  • pages viewed;

  • links selected;

  • products viewed;

  • products added to your cart;

  • referring pages;

  • approximate interaction times; and

  • other information about your use of our store.

Marketing Preferences

If you subscribe to marketing communications, we may process information about:

  • your subscription preferences;

  • whether marketing emails are opened or interacted with; and

  • whether you have unsubscribed from promotional communications.

Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

For example, when you:

  • make a purchase;

  • create or use an account;

  • join our email list;

  • communicate with us;

  • submit a customer-support request; or

  • otherwise provide information to VYRELLE.

Automatically Through the Services

We and our service providers may collect certain information automatically through cookies, pixels, local storage, and similar technologies when you access or interact with our Services.

From Shopify and Other Service Providers

We may receive information from Shopify and other companies that provide services necessary to operate our store, process payments, prevent fraud, analyze store performance, fulfill orders, ship products, or provide customer service.

From Advertising and Business Partners

Where applicable and permitted by law, we may receive information from advertising platforms, analytics providers, and other business partners that help us understand store performance or advertise VYRELLE products.

How We Use Personal Information

Depending on how you interact with us, we may use personal information for the following purposes.

Providing and Fulfilling the Services

We may use personal information to:

  • process and confirm purchases;

  • process payments;

  • fulfill customer orders;

  • arrange shipping;

  • provide tracking information;

  • process refunds, replacements, or cancellations;

  • maintain customer accounts;

  • respond to customer requests;

  • provide customer support;

  • remember customer preferences; and

  • otherwise perform our obligations relating to an order or customer relationship.

Operating and Improving VYRELLE

We may use personal information to:

  • operate our website;

  • improve store functionality;

  • understand how customers use our Services;

  • evaluate product and website performance;

  • troubleshoot technical problems;

  • improve the customer experience; and

  • develop or improve VYRELLE products, services, and business operations.

Marketing and Advertising

With your consent or as otherwise permitted by applicable law, we may use personal information to:

  • send promotional and marketing emails;

  • communicate information about new VYRELLE products or launches;

  • provide relevant advertising;

  • measure advertising performance; and

  • understand the effectiveness of our marketing activities.

You may unsubscribe from promotional emails at any time by using the unsubscribe link provided in those communications.

Unsubscribing from marketing communications does not prevent us from sending transactional communications concerning orders, payments, shipping, customer support, security, or other non-promotional matters.

Security and Fraud Prevention

We may use personal information to:

  • detect or prevent fraud;

  • verify transactions;

  • protect customers;

  • secure our website and accounts;

  • investigate suspicious or malicious activity; and

  • protect VYRELLE, Shopify, our service providers, customers, and others.

Communicating With You

We may use your personal information to:

  • answer questions;

  • provide customer support;

  • communicate about an order;

  • send fulfillment or delivery information;

  • respond to privacy requests; and

  • maintain our relationship with you.

Legal and Compliance Purposes

We may use personal information when reasonably necessary to:

  • comply with applicable laws;

  • respond to valid legal requests;

  • enforce our Terms of Service and other policies;

  • investigate potential violations;

  • establish or defend legal claims;

  • comply with regulatory requirements; or

  • protect our legal rights or the rights of others.

Cookies and Similar Technologies

VYRELLE, Shopify, and certain service providers may use cookies, pixels, local storage, and similar technologies in connection with the Services.

These technologies may be used to:

  • operate essential website functionality;

  • remember customer preferences;

  • keep items in a shopping cart;

  • support checkout;

  • understand website usage;

  • measure store performance;

  • detect fraud;

  • provide analytics; and

  • support advertising and marketing where permitted.

Depending on where you are located, you may have the ability to accept, reject, or manage certain non-essential cookies or similar technologies.

Where required, we will obtain consent before using certain non-essential technologies.

You can also manage certain tracking technologies through your browser or device settings, although disabling essential cookies may interfere with the operation of portions of the Services.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate VYRELLE, provide the Services, fulfill customer orders, comply with legal requirements, or carry out the purposes described in this Privacy Policy.

Shopify

Our online store is hosted and supported by Shopify.

Shopify processes certain personal information in connection with your access to and use of our store, including information necessary to operate ecommerce functionality, checkout, payments, fraud prevention, customer accounts, analytics, and other Shopify services that we use.

Order Fulfillment and Shipping Providers

We disclose information necessary to fulfill and deliver customer orders to our fulfillment and shipping partners.

Our fulfillment provider, Supliful, may receive information necessary to prepare and fulfill VYRELLE orders, such as:

  • customer name;

  • shipping address;

  • contact information;

  • products ordered;

  • quantities ordered; and

  • other information reasonably required to process and ship an order.

Shipping carriers and related logistics providers may also receive information necessary to deliver your order and provide tracking information.

Payment Processors

Payment information may be disclosed to Shopify and applicable payment processors in order to authorize, process, secure, and complete transactions.

Technology and Service Providers

We may disclose personal information to companies that help us operate our business, including providers of:

  • ecommerce technology;

  • website hosting;

  • analytics;

  • fraud prevention;

  • cloud services;

  • customer support;

  • email services;

  • advertising services; and

  • other operational technology.

These providers may process personal information only as necessary to provide their respective services, subject to applicable agreements and law.

Advertising and Marketing Partners

Where applicable and permitted by law, information may be disclosed to advertising, analytics, and marketing partners in connection with promoting VYRELLE, understanding advertising performance, or providing relevant advertising.

Depending on where you live, certain disclosures or processing activities may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising” under applicable privacy laws.

Where required, you may opt out of those activities as described in the Your Privacy Rights and Choices section below.

At Your Direction

We may disclose personal information when you request, direct, or consent to a disclosure.

For example, information may be provided to third parties when necessary to deliver a purchase to you.

Legal Obligations and Protection of Rights

We may disclose information when we reasonably believe disclosure is necessary to:

  • comply with applicable law;

  • respond to valid subpoenas, court orders, warrants, or government requests;

  • enforce our agreements and policies;

  • prevent fraud or illegal activity;

  • protect VYRELLE or our customers;

  • protect safety, property, or legal rights; or

  • establish, exercise, or defend legal claims.

Business Transactions

Personal information may be disclosed in connection with an actual or proposed:

  • merger;

  • acquisition;

  • financing;

  • restructuring;

  • sale of assets;

  • bankruptcy; or

  • similar business transaction.

Relationship With Shopify

Our Services are hosted by Shopify.

Information that you provide through the Services may be transmitted to and processed by Shopify and other service providers in order to operate and improve Shopify services and the functionality used by our store.

Shopify may process personal information in accordance with its own privacy policies and applicable agreements with merchants.

Shopify Network Intelligence

If Shopify Network Intelligence or related Shopify Enhanced Services are enabled for our store, Shopify may use information relating to customer interactions with VYRELLE together with information from interactions with Shopify and other Shopify merchants to provide enhanced services such as improved personalization, fraud prevention, store performance, and advertising functionality.

Depending on where you live, certain uses of information for advertising may be considered “sharing,” a “sale,” or “targeted advertising” under applicable law.

Where required, customers may exercise applicable opt-out rights as described below.

Shopify may also provide customers with separate privacy rights concerning information that Shopify processes for its own purposes.

Targeted Advertising and Data Sharing Choices

Depending on where you live, you may have the right to opt out of certain processing of personal information for:

  • targeted advertising;

  • the sale of personal information; or

  • the sharing of personal information.

You may exercise applicable opt-out rights through our Your Privacy Choices / Data Sharing Opt-Out page.

Where legally required and technically supported, we also recognize the Global Privacy Control (GPC) signal as an opt-out request for the browser or device from which the signal is sent.

If we are able to associate that device with an applicable customer account, the opt-out may also be applied to the account where supported.

Other browser-based “Do Not Track” signals may not be recognized unless required by applicable law.

Third-Party Websites and Links

Our Services may contain links to websites, platforms, applications, or services operated by third parties.

If you follow a link to a website that is not owned or controlled by VYRELLE, that third party's privacy policy and terms will govern your interaction with that website.

We are not responsible for the privacy, security, content, accuracy, or practices of independent third-party websites or services.

You should review their privacy policies before providing personal information to them.

Children's Data

The Services are not directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact us using the information in the Contact Us section below.

Where applicable law provides additional protection for minors, including restrictions concerning the sale or sharing of personal information belonging to individuals under 16 years of age, we will comply with those requirements.

Security of Personal Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the internet or electronic-storage system is completely secure, and we cannot guarantee absolute security.

You should not send highly sensitive or confidential information through unsecured communication channels.

Customers who use an account are responsible for protecting their login credentials and should not disclose passwords or account-access information to unauthorized persons.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by law.

The length of time that information is retained may depend on factors including:

  • whether the information is needed to fulfill an order;

  • whether you maintain an account;

  • customer-support needs;

  • tax and accounting obligations;

  • fraud prevention;

  • legal and regulatory obligations;

  • dispute resolution; and

  • enforcement of our agreements.

When personal information is no longer reasonably necessary, it may be deleted or de-identified in accordance with applicable requirements and our service providers' retention practices.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request information concerning personal information that we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to obtain certain personal information in a portable format, where required by applicable law.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as a sale or sharing of personal information.

You can exercise applicable rights through our Your Privacy Choices / Data Sharing Opt-Out page.

Global Privacy Control

Where required by applicable law, we recognize qualifying Global Privacy Control signals as requests to opt out of certain data sales, sharing, or targeted advertising.

Marketing Communications

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related messages relating to orders, payments, shipping, account security, customer service, or other non-marketing matters.

Exercising Your Rights

You may exercise applicable privacy rights through the options provided on our Services or by contacting us using the contact information below.

We may need to verify your identity before processing certain requests.

Where permitted by applicable law, you may designate an authorized agent to make a request on your behalf. We may request proof that the agent has been authorized to act for you and may also require you to verify your identity directly.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

We will respond to verified privacy requests within the period required by applicable law.

Shopify Privacy Rights

Shopify may process certain customer information independently in connection with services it provides.

Customers may have rights directly with Shopify regarding certain personal information processed by Shopify.

Additional information about Shopify's privacy practices and available privacy rights can be found through Shopify's Consumer Privacy Policy and Shopify Privacy Portal.

Complaints and Appeals

If you have concerns or complaints about how VYRELLE handles your personal information, please contact us using the information below.

We will make reasonable efforts to investigate and respond to privacy-related concerns.

Depending on where you live, applicable law may provide the right to appeal a decision concerning a privacy request or to submit a complaint to an appropriate privacy or data-protection authority.

International Processing and Transfers

Although VYRELLE currently focuses on serving customers within the United States, Shopify and other service providers may process or store personal information in countries other than the country in which you are located.

Those countries may have privacy laws that differ from those in your jurisdiction.

Where applicable law requires specific safeguards for international transfers of personal information, we or our applicable service providers will rely on legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our business;

  • changes to our products or Services;

  • changes to service providers;

  • changes to technology or advertising practices;

  • legal or regulatory developments; or

  • other operational requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above.

Where required by law, we will provide additional notice concerning material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

VYRELLE
Operated by Sanati Collectives LLC
6112 Cousteau Place
Haymarket, Virginia 20169
United States

Email: support@shopvyrelle.com